Thursday, July 30, 2009

Does The NHL Still Matter?

By Denise I Smithson

Not very long ago, hockey was right up there with NFL Football, NBA Basketball and Major League Baseball as one of the most popular sports in the US. The other three are still going strong, with the NFL still dominant in the American sports scene.

In fact, hockey is not truly considered to be in that big four grouping any longer. Of course, a more accurate description of the sports climate might show that NASCAR and MMA have joined the NFL, NBA and MLB in that top tier. Hockey however is on the outside looking in, no longer enjoying the popularity it once did.

How did this happen to the NHL? Was it the entire season that was lost to the lockout that did this? No, that wasn't the reason, that lost year to the lockout was actually a symptom of the problem itself. The lockout was held because salaries were getting out of control and many franchises, outside of the most popular ones such as the New York Rangers and Detroit Red Wings, simply could not afford to keep paying as much to their players as they were.

They weren't making enough revenue to pull it off. Revenue is brought in for sports teams through several areas, the most important of which are television rights and ticket sales. As the popularity of the sport waned, these sources of income did as well. Therefore the lockout was a result of the problem, not the cause of the problem.

The lockout however certainly didn't help the situation. When hockey returned the next season they made a deal with the network known as OLN - now Versus - to broadcast their weekly national games. However that cable station reaches only a small fraction of the homes that the major networks reach. This means that hockey simply isn't viewable by a great deal of the population, leaving it in a spot where it can hardly increase its popularity.

There is also the problem that many fans think that hockey is a sport which doesn't lend itself well to the medium of television. Fans prefer to watch hockey games in person; and NHL games are often sold out. However, hockey fans think that some of the speed and the finesse of the sport are lacking in televised games. Sadly, this has led to hockey being harder and harder to watch at all and there are a lot of people who may never know just what they're missing.

Therefore the answer to the question is that no, hockey is no longer one of the major sports in this country. It has lost it's place in that upper echelon, and is struggling for a strategy to get back. It needs to find a way to make its television games more exciting, while also getting those games aired in a spot where more people can view them. Until both of those happen it may be hard for the NHL to regain the spotlight it once had.

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